Fine Hair Solutions With *GUEST BLOGGER* Laci! September 20 2014, 0 Comments

Hey everyone! 

Guest blogger Laci here and I'm gonna talk to you about something I know all too well. Fine hair. You've got it. I've got it. It can be kind of a pain sometimes. 

So, you've done all the tricks to boost up those limp strands but nothing seems to be working. You cut that heavy length off, got layers, even blow dry your hair upside down every day. The only thing that can help you from here is products. Now, I know what you're thinking, "Yeah, I've tried everything under the sun. Nothing works the way I want it to." You're right, and this is why: there are so many different kinds of products for fine hair and everyone's is different. It takes a knowledgeable stylist, the correct cocktail of product and an easy routine of styling to make it all come to life. 

I've put together my three favorite style boosters from each line (there's more where that came from) and I'll explain why each of them are great. They range from first steps of creating a look to being able to feel product in your hair, and trust me, you're more than likely gonna have to if you want any volume, to not knowing its in there at all. Ready? Lets go!

For this awesome line I've chosen Hot Flex Spray, Volumizing Spray and Playable TextureHot Flex Spray is a heat protecting, memory keeping all around amazing good time. Fine hair has a tendency to be on the weaker side, especially when it comes to heat. Don't lie, girlfriend, I know you're using that blow dryer and curling iron to get some body in there. Try spraying Hot Flex Spray when your hair is towel dried to give you overall protection from your everyday routine. If you want extra boost and solid sure Blake Lively waves, spray this in on individual sections right before you use your iron, it'll give you that added memory you need for it to last all day at work and then over martinis at happy hour. And as we always do, save the best for last. Say you don't want to wash your hair one morning (and lets be honest, who does that every day?) spray in Hot Flex Spray on small sections of hair and you can go from first day straight to second day sassy girl waves. User note: If you see steam rising while using your hot tools with this spray, don't worry! That's the product doing work for you!  

Volumizing Spray is this girl's best friend. No joke.  The first time I encountered this stuff I was grossed out. It's a gel spray? Ew. It's not 1993 anymore, and why would anyone wanna put that in their hair? Hear me out. The thickness of this product is what helps you get the extra lift you've always dreamed of. I'm not kidding. There's two different ways I recommend using this product. If you have long hair, like mine, you want to section your hair in one inch sections and spray it ONLY at your base. If you try spraying this all over, you're gonna have too much gel in your hair and a look that only Pat Benetar would love, not to mention the fact that you'll never be able to get your fingers through it. Now, if you're one of those gals that can rock a bob or anything shorter, spray your little heart out! This product was made for us fine haired girls! The best thing you can do with this is just make sure its worked in. Its comes in spray form so we don't get globs all over the place, but make sure you're working it around so its as evenly spread out as you can get it. Always use a brush or your fingers when blow drying to ensure that you don't get crispy or crunchy. Even better, run your hands through your hair while blow drying upside down... stand up, and... BAM! 

Playable Texture is a little newer on the scene, this stuff does the coolest thing I've ever heard of a product doing. So say you're like me and have long hair. Some days you wanna style it straight, some days you wanna do some beach waves and some days you have dirty hair and you think your 'just woke up like this' look could work, but just needs a little help. Playable Texture builds on itself. If your straight fine hair is limp, hold your can out maybe 5-7 inches away from your head and spray into those layers. You can do just a little to kind of accent the texture of your awesome cut, or you can add a little more to give you a slightly messy look. Same goes for your curls. So this is what I mean it builds on itself. Once Playable Texture is sprayed into your hair, the next round of molecules grab to the first ones and so on and so forth. That means this will PUMP YOU UP! It's like a collagen injection for your hair that washes out every day. Now, for your sexy bed head look, you can play this up as much as you want. You can't go wrong with layering this stuff and the best part is, it won't dry your hair out! Also, if you're like me, after you've already styled and ready to walk out the door, always head back for one more round of spray. Eh...overdoing it can't hurt sometimes. 

I hope these suggestions help out your fine hair, they sure help out mine!

  Stay tuned for my next installment, talking VOLUME with Goldwell products!










WARNING: Urbaca's Hair Apprenticeship is REALLY HARD September 10 2014, 0 Comments

Hairdressers are a wonderfully creative bunch but it takes a specific skill set to become one of the 5% truly successful cosmetologists.  Our benchmark of the top 5% would be a 6-figure stylist, as in you TAKE HOME 6 figures, not just do that dollar amount in services per year!  

It takes talent, certainly, to achieve that kind of success.  But as my old theater mentor Jon Jory used to say, "Talent and fifty cents will get you a cup of coffee."  That was how long ago I heard this, a cup of coffee was only 2 quarters.  Egad.

We've heard the word grit recently and there is a spirit of resiliency necessary to do this work.  Day in and day out, guests will bring you their problems and expect you to perform miracles.  See:  Talent.  Sometimes you will fail, and you will fail spectacularly--to learn from the experience and move forward takes grit. Not everyone has that.

I can tell you a group though, that inevitably has grit.  Anyone who has graduated Urbaca's New Talent Hair Apprentice program.  At Urbaca currently that is John, Jasmin, Chelsie, Laci, Gretchen, and Caitlyn.  Each of these stylists started at the bottom with talent and grit and worked their way up to become the successful stylists they are today.

Our apprentice program is hard, but human.  We expect you to show up not on time, but early.  To have common sense and learn efficiently.  To anticipate needs and multitask accordingly.  To participate as part of the solution.  

All you need to do then is add, time, talent and training and you'd be well on your way to your 6-figure income.

We are currently hiring for our next New Talent Apprentice Superstar.  We should do a reality show for this, what do you think?



First Thursday TONIGHT! 6-8 pm August 07 2014, 0 Comments

Urbaca's Customer Appreciation BBQ is tonight!  

Live music, new art work, food and drink by our good neighbors at World Foods, games, prizes + sales!

This is the biggest celebration we've done in a while!  Hope you can make it.  : )

120 NW 9th Avenue, Suite 101 Portland, OR 97209



Yes We Travel + Come In On Our Days Off July 24 2014, 0 Comments

We are happy to come in on our days off and/or come to your location to provide bridal hair and make up services!  

On-Location and salon-closed services start at $370 and include in salon hair/make up trial and day of hair/make up for the Bride (additional mileage charge outside 20 mile radius of salon).  

For details, please call 503.241.5030.

Starting 7.23.14 * Wednesday Nights At Urbaca! July 16 2014, 0 Comments

We are opening select evenings until 9 PM with stylists Laci, Jasmin, Caitlyn + Gretchen starting on July 23!  

Additional late nights: 8/27, 9/17, 10/22, 11/19, 12/3, 12/10, 12/17.

Call 503.241.5030 to secure one of these soon-to-be-coveted evening appointments! : )

Urbaca Weddings in FULL SWING! June 29 2014, 0 Comments

Thank you Brides for choosing Urbaca, we are honored!  Wow, weddings!  Team Urbaca Weddings Gretchen, Caitlyn, Laci + Daria are working overtime to keep Portland's brides gorgeous.  Talk about COMMITTED--on location, in salon, in salon on days we're CLOSED--these superstars are rocking it!  : )  

Congratulations to all brides + grooms this summer!  

Portland's Hair l Skin Experience May 29 2014, 0 Comments

*Urban Legend REVEALED* Urbaca's Apprenticeship May 26 2014, 0 Comments


16 years in the making, Urbaca's apprenticeship has spawned some of the finest stylists and salon owners in the Portland area, and beyond!

Apprenticeship is competency based, 40-50 hours per week, paid.  

Your duties include:  Sweeping, shampooing, blow drying, dishes, laundry, trash, recycling, salon ambassador + numerous other special projects.  

You take one hands-on cutting/coloring class per week (taught by Goldwell + Licensed State of Oregon Educators), in addition to Goldwell, KMS California and Bumble + bumble classes held in the salon.  You have access to health + vacation benefits.  

Once you graduate, you join Urbaca's cutting floor as a 36 hours/week salaried stylist.

It's a challenge, we have high expectations and only hire/nurture the best!  If you thrive in a creatively structured environment, you can build a very solid and successful career. : )

Hey, A New Website! May 08 2014, 0 Comments

Welcome to Urbaca's new website!  What's happening this week?

Caitlyn graduated the New Talent Associate program--CONGRATULATIONS Caitlyn!

We are accepting resumes for our next apprentice

The brides are coming!  The brides are coming!  

Our wedding hair + make up schedule is booking up quickly.  

We strongly recommend our regular guests book at least 2-3 appointments in advance to ensure their desired time slots, especially if you see Gretchen, Caitlyn, Laci, Chelsie or Sherry!


We have some exciting things in store for the days to come, so stay tuned!